Get the most from your search campaign management. Search Ads 360 helps you respond to an ever-changing market in real time and at scale.
As mentioned above, SA360 unlocks a whole new level of campaign management. The chart below compares features and showcases how SA360 can elevate your search efforts.
Get access to search data and site conversion data in near real time, and report on performance at scale or in granular detail.
The chart below compares its key features—like automated bidding, budget optimization, and real-time insights—and shows how each can elevate your search performance to deliver greater efficiency and higher returns.
Get access to search data and site conversion data in near real time, and report on performance at scale or in granular detail.
Google launched the new SA360, intended to service the most complex search management tasks. It offers enterprise-level innovation and features to help you centralize and scale your work. With support for multiple engine formats, like Microsoft Ads, and access to the same Google Ads campaign types, including Pmax, Demand Gen, and YouTube, you can focus on getting your work done — all in one place. You can set budgets, optimize bids, refresh ad copy and more. You can use Google Ads in conjunction with SA360 to leverage the strengths of both platforms. But first, let’s explore how SA360 can take your search efforts to the next level
Evaluate Google Search Ads 360 performance across different Campaigns, Ad Groups, Keywords, and Ads. Easily compare the performance with previous periods. Add comments for the reader to understand what happened and what actions were taken.
Compare keywords in terms of clicks and conversions they bring. Monitor changes over time for custom date range analytics. Spot the keywords that are eating up your budget.
Assess the performance of ad copy for your Search ads, Easily track the winning ads for instant campaign optimization.