DMP (Data Management Platform)
DMP (Data Management Platform) – is a platform that combines, segmentes, and analyzes data collected from a large number of sources (websites, mobile applications, CRM systems, online advertising platforms, etc.) in one place. This platform helps you identify your audience more accurately and optimize your advertising campaign in line with your marketing goals.
Why is DMP important for Smartbee?
Various services and content are provided on Smartbee.az. It is important to integrate a DMP tool to properly analyze user behavior and show them more targeted content and advertising. This provides the following advantages:
Data collection
We collect and systematize user behavior from different platforms (websites, applications, ad networks).
Targeting and analysis
We deliver ads based on precise segments, track and optimize results.
Retargeting
We re-engage users who have visited your site but haven't converted.
Integration and automation
We simplify marketing processes by integrating with CRM, DSP and other platforms.
Data collection
Code integration: User behavior data is collected through a pixel or SDK installed on a site (or mobile app).
Website conversions
CRM data
Analysis
Analysis of audience composition
by ready-made segments
Analysis of the dynamics of accumulation and audience activity
Usage
Merging, Intersecting, Excluding Audiences
Building a Look-alike
Conducting advertising campaigns in Smartbee DSP
Uploading data to other DMPs and DSPs
What to use for?
What to use for?
For Advertisers
As mentioned above, SA360 unlocks a whole new level of campaign management.
Audience Analysis
Dynamic adaptation of website content
Enriching user profiles in CRM
Transferring media data to analytics systems
What to use for?
For Agencies
As mentioned above, SA360 unlocks a whole new level of campaign management.
Audience targeting
Audience analysis and segmentation
Dynamic adaptation of creatives
Performance Purchasing
What to use for?
For publishers
As mentioned above, SA360 unlocks a whole new level of campaign management.
Audience targeting
Website Audience Analysis
Main features
Collection, storage and segmentation of audience data, 1st and 3rd party
Collection of 1st party data from the advertiser's website (visits, individual pages, conversions)
Integration with DSP and data exchanges, data upload to other systems to solve any client problems
Analysis of audience behavior and advertising campaign effectiveness
Collection of media data from advertising campaigns conducted in Smartbee (impressions/clicks/events)