What is Technical SEO?

Technical SEO is the process of technical optimization carried out to ensure that websites are better indexed and ranked by search engines. This process enhances the performance, security, and user experience of a website, making it compliant with search engine requirements. Technical SEO covers important factors such as page speed, mobile compatibility, structured data, indexing, and more. Search engines can more easily recognize properly optimized websites and provide more relevant results for users. Therefore, the correct implementation of technical SEO increases the competitiveness of websites and helps them achieve higher rankings.

Benefits of Technical SEO

The main result of technical SEO is that a fully optimized website gains more organic traffic, but there are also many additional benefits of implementing technical SEO.
All these benefits are related to making it easier for search engines to analyze, index, and navigate your website so that they can send more visitors to you.

Some of the benefits of technical SEO include:

• Ensuring that the website is mobile-friendly and accessible from any device;
• Complying with Google's website optimization guidelines;
• Ensuring fast loading of the website for all users;
• Simplifying the analysis, indexing, and ranking process of the website by search engines;
• Enabling users to navigate the website comfortably and find the necessary information easily;
• Ensuring the security of your website, etc.

Technical SEO makes it possible to gain more traffic. It makes it possible to gain more traffic.

How is Technical SEO Implemented?

Technical SEO is a set of processes carried out to ensure that a web page ranks higher on the search engine results page, similar to on-page and off-page SEO. When organizing technical SEO, the first step is to conduct a technical audit of the site and identify existing issues. Then, page speed is increased, mobile compatibility is ensured, and security measures are taken. Finally, these processes are continuously monitored and improved using SEO analysis tools, ensuring the website's ranking improves.

Website Speed Optimization

Website speed optimization refers to the process of making changes to ensure that your website loads and displays faster. Faster-loading websites improve user experience, reduce bounce rate, and attract more visitors.

The faster your website loads, the better experience users will have, leading to better engagement and conversion rate (CVR). Google and other search engines prefer faster-loading pages and rank them higher. Therefore, reducing page load time is crucial both for SEO and user satisfaction.

To analyze site speed, tools such as Google PageSpeed Insights, GTmetrix, Lighthouse, and WebPageTest can be used. Through continuous technical audits and updates, website performance is enhanced, and user satisfaction is maximized.

Mobile Compatibility and Responsive Design

Mobile compatibility refers to the ability of websites to adapt and interact properly with different devices. In the modern era, a large portion of internet users primarily use mobile devices for information searches, shopping, and other digital activities. This trend highlights the importance of optimizing websites not only for desktops but also for mobile devices.

Websites that lack mobile compatibility may face issues such as unreadable text on small screens, improper page loading, and navigation difficulties. With responsive design, the website’s content automatically adjusts to the screen size, ensuring a seamless experience.

Since Google and other search engines consider mobile compatibility as a ranking factor, mobile-friendly websites achieve higher SEO rankings. Mobile-compatible websites optimize page loading speed, enhance user satisfaction, and reduce bounce rates. Therefore, mobile compatibility plays a crucial role in the successful digital presence of any business.

SSL Certificate and HTTPS Transition

An SSL certificate is a digital certificate that verifies a website's identity and provides an encrypted connection. SSL stands for Secure Sockets Layer, a security protocol used to create an encrypted link between a web server and a user's browser.

Companies and organizations must add an SSL certificate to their websites to secure online transactions and protect customer data privacy. SSL ensures that data transmitted between users and websites, or between two systems, cannot be read by third parties. It uses complex encryption algorithms to protect the data, preventing cybercriminals from intercepting transmitted information. This data may include sensitive details such as names, addresses, credit card numbers, and other financial information.

HTTPS (HyperText Transfer Protocol Secure) is the secure version of HTTP and encrypts data exchange between websites and users. This protocol operates through SSL/TLS certificates, preventing third parties from intercepting user data.

HTTPS is especially essential for e-commerce websites, banking systems, and platforms that handle personal data. Google and other search engines consider HTTPS-enabled websites more trustworthy and prioritize them in rankings. Websites without HTTPS may display a “Not Secure” warning to users, which can negatively impact credibility and engagement. Therefore, using the HTTPS protocol is a must for both user security and SEO.

Sitemap

A sitemap is a special collection of pages created to help search engine bots and browsers better understand websites and facilitate the indexing of pages. An XML Sitemap is essentially a structured list that tells search engines which pages on your website you want them to analyze and index.

Sitemaps are an effective way to notify Google and other search engines about pages on your website that may be difficult to discover through other means. Simply put, an XML sitemap (commonly referred to as a site map) is a systematically organized list of all the pages on your website. This sitemap helps search engines index the content of the site more quickly and efficiently.

Robots.txt Files

A robots.txt file is a text file that provides specific instructions to search engine bots, indicating which pages they can or cannot access. With this file, we can prevent certain pages, page groups, or even the entire website from being analyzed by search engine bots.

You might ask, "Why would I want to do that?" In some cases, it makes sense to block certain pages from being indexed using a robots.txt file.

For example, there may be certain pages that we do not want search engines to index. Additionally, if we manage a website with a large number of pages, we might want to optimize how search engine bots use the crawling resources allocated to us. By doing so, we ensure that bots discover and index truly important pages more quickly. In such specific cases, the robots.txt file can be highly useful.

Before search engine bots visit a website, they first check the robots.txt file. They then begin analyzing web pages based on the commands within this file. Because of this, we must ensure that every directive in the robots.txt file is correct. Otherwise, we might mistakenly block our entire website or essential pages from being indexed, which could lead to serious SEO performance issues.

Each website has a defined crawl budget, within which Google bots visit the site at specific intervals. To prevent Google from wasting its crawling resources on unimportant pages, we can block those pages using the robots.txt file. This process helps search engines focus their resources on truly valuable pages, positively impacting the site's SEO performance. For this reason, the robots.txt file and its directives are critically important for every website.

Schema

Schema is a set of codes that help major search engines like Google, Yahoo, and Bing understand and interpret detailed information on web pages. Once Schema is applied to your website, it allows for a more detailed description to appear in search results. Featured snippets and review snippets are structured using Schema.

For an SEO strategy to be successful, technical optimizations must be continuously monitored and updated. A properly structured technical infrastructure ensures convenience for both search engines and users, leading to increased traffic and improved performance.

Considering all these factors, the proper implementation of technical SEO is one of the key elements of digital success.