2025-02-27 08:02

New ad formats: Dynamic ads edition

"Smartbee" continues to innovate in advertising formats.

This time our creative team has focused on dynamic ads.

What Are Dynamic Ads?

Dynamic ads are advertisements that automatically update based on predefined factors and API integrations.

This means that your ad content will adapt in real time according to selected parameters—such as weather conditions—ensuring relevance across different scenarios while maintaining engagement.

Dynamic Display Ads in Action

Now, let’s explore real-world applications of dynamic content ads.

Cloudy Weather

This ad is tailored for overcast conditions. The messaging aligns with the gloomy atmosphere and suggests a product to brighten the day. What product would you promote on a cloudy day?

Sunny Weather

Designed for warm and sunny conditions, this ad reminds the audience to stay hydrated while promoting a refreshing flavor. A bright and sunny background is also ideal for advertising ice creams, sunscreens, sunglasses, and other summer essentials.

Snowfall

Perfect for the winter season, this ad leverages snowfall effects to create engaging and visually appealing promotions. Whether for winter apparel or special holiday offers, dynamic ads ensure your message remains relevant.

Rainy Weather

Ideal for rainy conditions, this ad helps build an emotional connection with the audience, encouraging action. It is particularly effective for promoting weather-appropriate clothing, “rainy day” discounts, cozy indoor experiences, or last-minute travel deals to sunnier destinations.

Weather-Triggered Dynamic Banner Ads

Our dynamic ads seamlessly integrate with real-time weather data, responding to over 50 conditions, including morning, daytime, and evening cycles, as well as atmospheric pressure, humidity, and wind speed. By synchronizing with live forecasts, these ads ensure maximum relevance in changing environments.