How Can You Start Advertising on Tiktok Ads Manager?

TikTok ads are paid promotional content used to deliver your brand or product to a wider audience on the rapidly growing platform. These ads are created in accordance with TikTok’s short and dynamic video format, appearing naturally among users’ videos. The ad formats vary: in-feed videos, branded hashtag challenges, sponsored effects, and TopView ads are among them. Brands can use these opportunities to run targeted campaigns aimed at increasing follower count, directing traffic to their websites, and boosting sales. TikTok ads deliver effective results thanks to strong algorithmic support, creative visual capabilities, and a young, active audience. In this article, we will share information on how to run TikTok ads and how to create an advertising campaign.

What are the ways to advertise on TikTok?

There are two main ways to advertise on the TikTok platform: the TikTok Promotion feature and the TikTok Ads Manager panel. TikTok Promotion is a simple function used directly within the app that turns an existing organic video into an ad with just a few clicks. This method is convenient for increasing follower count, video views, and profile visits. TikTok Ads Manager, on the other hand, is a more professional and comprehensive advertising management system. Through this platform, it is possible to build targeted advertising campaigns, choose various ad formats, and analyze results in depth.

Using the TikTok Promotion Feature

TikTok Promote was launched in 2021 and is an in-app advertising feature that allows users to quickly turn their organic videos into ads. Through this feature, video views, website visits, follower count, messages, and profile views can be increased. Placing an ad with the Promote feature requires just a few clicks: select the goal, define the audience, set the budget and duration, and complete the payment. After the campaign begins, performance analysis is possible within the feature through key metrics such as video views, likes, comments, shares, and clicks. Additionally, data on the age and gender of users interacting with the ad is also provided. With its simple interface and flexible capabilities, TikTok Promote is a convenient choice for users looking for quick results.

The advantages of the TikTok Promote feature lie in its ability to allow users to easily advertise their existing videos and reach a broader audience. This feature is a fast and effective tool for both increasing follower count and attracting traffic to the profile. At the same time, the Promote feature, with its simple interface, creates accessible advertising opportunities for everyone without requiring technical knowledge. The main advantages of the TikTok Promote feature are as follows:

• It delivers your content to a wider audience: The TikTok Promote feature increases views and visibility by placing your videos in front of more people.
• It maximizes the effectiveness of organic content: TikTok’s classic ad campaigns can sometimes seem complicated, but with the Promote feature, any organic video can be turned into an ad with just a few clicks.
• It allows better understanding of viewer behavior: Through Promote, you can analyze your video’s performance and audience reaction, enabling you to build a more accurate future content strategy.
• It is budget-friendly and convenient: Ads can be placed with a minimum daily cost of only $1, which is ideal for small-budget campaigns.
• It offers additional expanded opportunities: Small businesses can collaborate with influencers to boost their videos or live streams. With the newly introduced “Promotional Pack” feature, it is also possible to purchase ad packages that guarantee a minimum number of views in advance.

Thanks to these advantages, TikTok Promote becomes an effective tool for both beginners and brands looking to strengthen their social media strategy.

How Can You Advertise Through TikTok Ads Manager?

If you want your first advertising campaign on TikTok to be successful, you’re in the right place. We are ready to show you all the essential steps you need on this journey. Starting from creating a TikTok Ads Manager account to how your first ad will be published, we will explain the entire process. Our goal is to ensure that your advertising activity is effective and successful.

1. Create a TikTok Ads Manager Account

Currently, it is technically not possible to directly create a TikTok Ads Manager account in Azerbaijan. Therefore, the most accurate and official way to open an advertising account is through Smartbee, TikTok’s official partner in Azerbaijan. Smartbee creates a business account on the TikTok platform on your behalf and enables you to manage your advertising activities. This approach is both legally safe and technically more convenient. Now, let’s explain step by step how to create a TikTok Ads Manager account through Smartbee.

When creating an account through Smartbee, first go to the page https://smartbee.az/az/tiktok. Here, click on the “Mənim Kabinetim” button.

After clicking the button, a new page opens where you fill in your information according to the fields provided.

After completing the registration, you proceed to the "My Account" section on the newly opened page.

On the opened page, you enter your business name, TIN number, and TikTok account. After making sure all your information is correct, you save it.

After entering the information into the account, we proceed to the “Dashboard” section. Here, we go to the “Balance” section and set a minimum budget of $250.

Once all steps are completed, your TikTok Ads Manager account will be delivered to you via email within 3 business days.

2. Create a TikTok Advertising Campaign

After successfully creating your TikTok Ads Manager account, you will be directed to the ad creation stage, and as the first step, you will be required to select your campaign objective. If you are not ready to start the process immediately, there is no need to worry. You can return to this stage at any time by clicking the red “Create Ad” button on your panel. Thanks to this flexibility, you can plan and manage your ads whenever you want.

3. Define Your Campaign Objective

Your campaign objective is the main guide that shapes the direction of your advertising strategy and indicates what action you want your audience to take when they encounter your ad. Your goal might be website visits, product sales, or simply brand awareness. TikTok Ads Manager divides these objectives into three main categories: Awareness, Consideration, and Conversion. Each category is designed for different outcomes and strategies.

4. Choose Your Target Audience

Determining who you want to see your ads is a key step in a successful campaign. TikTok Ads Manager offers a wide range of targeting options in this regard. You can target by location, demographics, interests, behaviors, and even device types. For most advertisers, broad targeting is considered an ideal starting point, and TikTok’s automatic targeting feature further enhances the impact of this approach. Even experienced advertisers should test the results of broad targeting against more advanced methods and make strategic decisions accordingly.

5. Set Your Campaign Budget and Schedule

When setting up your advertising campaign, you will be given the option to choose a daily budget or a total (lifetime) budget. This budget represents the amount you are willing to spend over the duration your ad is shown. With a daily budget, spending is done at a fixed amount each day, while a total budget allows you to control the spending over the entire campaign period. Choosing the right budget is essential to ensure the consistency and effectiveness of your ad.

6. Create Your Ad Creative

Now it’s time to add your creative content—the final step to reaching a new audience. You can upload a pre-made, attention-grabbing video or connect to your existing TikTok account to run your ad through live posts. If you don’t have a creative idea, the creative tools panel located in the “Tools” section will support you in this area. These tools make it easier to create more engaging and effective video content.

Why Should You Advertise Through TikTok Ads Manager?

TikTok, with its rapidly growing user base and high engagement levels, offers brands unique advertising opportunities. The platform enables both creative content creation and precise audience targeting for effective campaigns. Let’s look at some reasons why you should advertise on TikTok:

• Comprehensive global audience: In recent years, TikTok has become one of the most downloaded apps in the world, with over a billion users entering the platform to be entertained, get information, and shop.
• Effective engagement: TikTok’s entertaining and creative format facilitates high user engagement and increases the effectiveness of your ads.
• Creative ad formats and tools: With various ad formats and templates, you can freely express your creativity. Moreover, with user-friendly tools, you can easily turn your videos into engaging ads.
• Powerful campaign management: Through TikTok Ads Manager, you can manage all your advertising activities in one place, easily prepare and launch your campaigns, and measure their effectiveness.
• Result-oriented advertising goals: With TikTok Ads Manager’s structured targeting approach, you can clarify your advertising objectives and achieve strategic outcomes. Whether you aim to increase brand awareness, attract user interest, or boost sales, you can reach suitable results depending on your goal.
• Precise audience targeting: You can accurately target your audience by gender, age, interests, and other unique indicators, allowing you to easily connect with potential customers.
• Comprehensive analytics and measurement: You can track the performance of your ads with detailed and personalized reports, easily analyze the results, and make your campaigns more effective.