TikTok launches TikTok For Business platform in Azerbaijan

TikTok, the leading platform for watching and creating short videos, has introduced TikTok For Business to its audience in Azerbaijan. This platform helps businesses effectively solve their tasks, unlocks the creative potential of brands, and allows them to rethink their marketing approach.

TikTok is a video platform for creativity and self-expression, entertainment and discovery, used by over a billion people worldwide. TikTok brings together a vibrant, unique and diverse community in Azerbaijan, with different ages, activities and professions, and with different interests and hobbies. The platform's growing popularity among users is increasing interest in TikTok by businesses.

Launch and development of TikTok for Business

Noting the high interest in the platform in Azerbaijan, TikTok began working with local companies in 2024 to help them master creative and effective advertising formats and tools.

The TikTok for Business platform offers effective tools for business development of all scales and sectors: from large international and local companies to small and medium-sized businesses; from the FMCG and beauty industries to e-commerce and video game creators.

“The unique feature of the TikTok for Business platform is not only the ability to deliver advertising messages to the audience, but also brands can communicate with users in the same language, gaining their trust and love. We help businesses find solutions that allow them to solve their goals as effectively as possible. TikTok for Business’s wide range of tools allows you to achieve any goal: from launching a new product to increasing sales. We want to help companies in Azerbaijan discover the possibilities of TikTok and increase their business performance in partnership with us,” said Barış Aldanmaz, Head of Global Business Solutions at TikTok in Azerbaijan, Turkey, Central and South Asia.

How businesses can use TikTok

TikTok enables businesses of all sizes and industries to create organic content and achieve their business goals across all stages of the marketing funnel. The platform helps brands increase awareness, engage users and build loyalty, drive engagement outside the app, increase conversions, and increase sales. Issues TikTok helps businesses solve in Azerbaijan:

1.  Reaching an active and engaging audience

Users from all over the world come to TikTok for good vibes, creative and engaging content. Brands are also choosing TikTok to integrate creativity and fun into their strategies. Marketers are now focusing more on entertaining consumers rather than distracting them, and advertising is changing from a nuisance to something they enjoy spending time with. 

The combination of native and creative approaches to advertising on TikTok is well-received by the platform’s community. According to Kantar research, 74% of our users find ads on the platform creative, and 67% think ads on TikTok are unique [1]. This allows brands to connect with a positive, attentive and engaged audience on TikTok and attract users who trust the recommendations on the platform.

2.  Helping users learn about a brand, product, or service

 The TikTok community is made up of creative, active people who are eager to explore the world. They are constantly looking for new discoveries and ideas that inspire them to make real-life changes. TikTok users are 1.8 times more likely than other online platforms to agree that the app has helped them discover interesting topics they hadn’t thought of before [2]. And more than 80% of users say that TikTok has helped them discover interesting brands and products [3].

3.   Inspiring shopping

TikTok ads are so natural to the audience that the hashtag #TikTokMadeMeBuyIt has already been created on the platform, with over 10 million shares. Under this tag, users share products they have bought from around the world, unwrap them, and talk about the products they can’t wait to buy. 

Research shows that products actively advertised on TikTok are gaining popularity, and ads in the platform’s natural format are positively received by the audience. Thus, according to a global survey, 61% of platform users have made a purchase after seeing content on TikTok [4]. And 76% of TikTok users have been satisfied with the purchases they made inspired by the platform [5].

Now, companies in Azerbaijan can use all the opportunities on TikTok to develop their business, including taking their marketing approach to a new level, establishing a reliable dialogue with their target audience, and turning it into a powerful tool for increasing creativity and sales.